Turn Your Web Site into a Money-Making Machine

Dear Fellow Web Marketer,

Are you frustrated because your Web site is not selling?

Would you like to know how to make your Web site irresistible so more people will buy from you, more often?

Let me be as blunt as a sharp knife...

Nine out of ten Web sites are making major marketing mistakes that are costing them thousands—even millions—in lost sales.

Nearly all of these mistakes could be fixed by making relatively simple changes to the sites' home and other pages.

If it's so simple, why don't people fix their mistakes?

Most people don't know what to fix because they don't realize anything is wrong! Incredibly, many Web site owners are blissfully unaware that they are needlessly losing money because their Web sites lack the key elements every Web site must have to be successful!

How could this happen?

Many Web sites are designed by:

Uninformed do-it-yourselfers who think they're saving money;
Untrained staff members who are clueless about Internet marketing;
Web site designers who have no idea what really makes a site sell;
A well-meaning friend or family member with little or no experience.

It's a shame this happens, but it does—all too often.

Many people simply "shoe horn" their existing marketing materials into their Web sites. The result is called "brochureware" by industry pundits—and it's not meant as a compliment! Many people erroneously believe that a "pretty" Web site with the latest bells and whistles is all they need. Many people don't understand that it's the words that make the sale, not the graphics.

Why sacrifice sales when the solution is so simple!

Let me perform my 10-Point Marketing Audit for you. I will tell you—exactly—what you're doing right, what you're doing not-so-right, and everything in between. I'll give you specific recommendations that will help you convert more visitors into buyers, and more one-time customers into repeat customers.

What I will tell you is based on my 20 years of hands-on direct marketing experience, my painstakingly comprehensive reviews of dozens of Web sites (that I was paid to review), my thousands of hours of searching the Web for what works and what doesn't, and my in-the-trenches experience with Web sites that sell.

If you already know you want a 10-Point Marketing Audit, please click here now. Otherwise, please read about how you can avoid the mistakes 90% of Web sites are making...

How can you know for certain if you'll benefit
from my 10-Point Marketing Audit?

That's easy... Just answer these questions!

As you pay close attention to the following 10 Performance Points, you may discover that your Web site lacks many of the key components necessary for maximum profitability.

As you read about the elements every Web site needs to be successful, you may find yourself saying mentally, "Gee, I didn't realize my site needs all these things. I better get some help!" A smile may come to your face as you appreciate how ordering a 10-Point Marketing Audit today will immediately and dramatically accelerate your online revenue stream.

1. Curb Appeal—Does your home page make the right first impression? Is it appropriate for your industry? Is it blatantly obvious to your visitors why they should stay and learn more? Is the look and feel consistent with the image you want to project? Is your text readable? Is your "above-the-fold real estate" being wasted by unproductive dead space?

2. Design Components—Do your graphic elements look professional and load quickly? Are elements such as Flash, Java Script navigation buttons and other interactive components creating barriers to your site's effectiveness? Does your home page contain any of the common but useless sales-limiting gimmicks?

3. Home Page Text—Does your home page copy instantly convey the key reasons for doing business with you? Does it contain customer-focused, benefit-laden words, or does it ramble on with meaningless "name, rank and serial number" information? Do you have your Trust Triggers in place? How about your Only-One Advantage?

4. Home Page Navigation—Are your links action-oriented? Will they motivate people to click? Is it obvious why someone should click on each link? Is there a logical flow to your navigation structure? Are your navigation arrays confusing?

5. Site Content—Do you make it easy for visitors to contact you? Do you provide complete details about your company's location, phone numbers, email addresses, etc.? Do you have a privacy policy? How about an anti-spam statement and abuse policy?

6. Sales Copy—Does your copy pass the "Why should I care?" and "Which means?" tests? Is your Customer Focus Ratio at least 2 to 1? Is your sales copy targeted, relevant and meaningful to a potential customer? Is your copy shoe-horned brochureware? Is your copy filled with confusing industry jargon?

7. Compelling Offer—Does your home page make an irresistible offer that will motivate qualified prospects to eagerly hand over multiple contact details? Do you have an automated response system in place to follow up with prospects? How are you keeping track of your prospects? Do you have an exit strategy?

8. Action Activators—Do your pages each have at least one call to action? What is the most desired result you want from each of your pages? Do you have a newsletter or ezine strategy that delivers relevant, targeted content that is interesting enough that people will actually read it? How do you know if people are reading your messages?

9. Ordering Process—Is your order process easy to understand and easy to use? Is it secure? Do you explain what happens after someone places an order? Have you addressed every question a potential customer might ask? Do your customers get an immediate confirmation when they order?

10. Search Engine Readiness—Are your home page meta tags in place? Do you have relevant keywords appropriately placed to maximize your chances of getting listed? Are you listed with the major search engines? What is your link popularity? Are your keywords too broad to generate targeted traffic?

Did your answers convince you that you need a 10-Point Marketing Audit? Did you discover how a 10-Point Marketing Audit will help you increase your sales and profits dramatically? If so, click here now!

How to save 25% on your 10-Point Audit...

If you order NOW, you can get your review at a 25% savings! This offer may be withdrawn at any time. If you're ready to turn your Web site into a money-making machine, Click Here Now!

Why am I giving you such a great deal?

I figure that if you like what I tell you, you'll need someone to help you implement my recommendations.

You'll probably want the best Web copywriter you can find. Someone who knows all the tricks, hot buttons and psychological tactics that will get people to buy from you.

You'll probably want someone who knows how to integrate the changes I'll suggest directly into your Web pages so that nothing gets "lost in the translation."

You'll probably realize that the fastest and best way to stop losing sales is to have someone like me turn your site into a site that sells.

I'd rather give you an excellent value up-front. This way, you'll see that I over deliver on my promises. You'll probably say to yourself, "Here's a guy who's not just out to take my money. He really cares about my success."

Whether you choose to let me help you turn your Web site into a money-making machine or if you decide to implement my suggestions yourself, you'll know exactly what needs to be done! Click Here Now!

Best wishes,

Nick Nichols

P.S. Your 10-Point Marketing Audit is covered by The Famous Nichols Online Iron-Clad 100% Satisfaction Guarantee! If you don't think your review gave you specific, actionable, hands-on advice, if you don't see the value of using any of my time-tested, results-getting, money-making strategies, if you don't think you got more than your money's worth, I will insist on refunding every penny. In the highly unlikely event this happens, you must agree not to act on any of my advice as a condition of getting a refund. Fair enough?

P.P.S. If you order a 10-Point Marketing Audit, you can apply 100% of the cost to any additional work you want me to do for you!